A little about me

From the start.

A childhood fascination with a car screen. A route through engineering and design.

Soham Lodha
I have always liked cars (peep the clothing)
I have always liked cars (peep the clothing)

At eleven

I couldn’t stop
playing with the screen.

The first time I sat in a German car, its infotainment system completely captivated me. I knew back then that I wanted to work on something related to interfaces.

Official engineer ;)
Official engineer ;)

Computer engineering

First, I wanted to
know how it worked.

So I studied the engineering behind the experience. Understanding the system was the first part of the journey.

Please meet your heroes
Please meet your heroes

Visual & Experience Design

Then I wanted to shape
how it felt.

I came to Germany to study design, bringing me closer to the car culture I loved.

707 OS / My master’s thesis

The same curiosity.
A different perspective.

With 707 OS, I came back to the car screen. This time, I was designing it, thinking about the driver’s attention and making interactions easier. The thing that first pulled me in became the subject of my thesis.

707 OS prototype

Still on the journey

There’s more ahead.

I can’t wait to see what I’ll experience, who I’ll meet, and what I’ll learn along the way.

Based in Berlin