Hello,

my name is Soham Lodha.

I am a UI/UX Designer, currently based in Berlin. I love turning complicated systems into simple to understand designs.

Although I like working across multiple interfaces, automotive UX has a special place in my heart due to a very cool experience I had when I was only 11. I got to sit in a brand new German car and was completely blown away by its infotainment system. I vividly remember deciding then, that I'd love to design interfaces that invoke the same level of excitement in other people when they use it.

Outside of design I love following e-sports, F1, reading sci-fi books, researching street fashion, and trying out new technologies.