707 OS

For my MA thesis, I explored how physical and digital controls could be better balanced in modern infotainment systems. Through HMI research, comparative analysis and prototype testing, I focused on reducing unnecessary visual attention without losing the flexibility of a screen.

For my MA thesis, I explored how physical and digital controls could be better balanced in modern infotainment systems. Through HMI research, comparative analysis and prototype testing, I focused on reducing unnecessary visual attention without losing the flexibility of a screen.

Timeline

Mar 2026 - Jul 2026

Role

Solo HMI Designer

Project

Master Thesis

Collaborators

-

Overview

Problem

Drivers shouldn’t have to hunt for basic controls.

Moving a familiar control onto a screen changes more than its appearance. A direct action can become a sequence of navigation, visual checks and hesitation, demanding more attention from the driver.


I focused on where functions are placed and how many actions it takes to reach them. The challenge wasn’t to replace screens with buttons, but to understand which type of control best suits each function.

How might we balance physical and digital controls so drivers can access the functions they need with less searching?

How might we balance physical and digital controls so drivers can access the functions they need with less searching?

Research

I compared 10 vehicles and recreated their most frustrating feature flows

Across 10 infotainment systems, the same usability problems kept appearing. Try three everyday tasks in this simplified demo. The systems were chosen from 2 tests (shown below).

TRY IT YOURSELF
Turn on the driver’s heated seat.

Tap the controls in the demo below.

Ready to try · 0 taps
WHAT’S HAPPENINGThe control is buried.

A simple adjustment sits behind several menus. Try reaching it on the screen below.

CONCEPT / 01P · PARKED12:40
Home
Driver · 20°Passenger · 20°

Illustrative composite, not a replica or a measured vehicle test. Menu paths and the 1.2-second feedback delay are simulated. Your interactions here are not research results.

Research Basis: Vi Bilägare (2022), Carbuyer (2025)

What the comparison revealed

Across the 10 systems, recurring patterns emerged around control placement, interaction effort, familiarity and feedback.

Academic Research

The comparative analysis showed what worked. The existing research explained why

Research Basis: Wickens (2008), Anderson et al. (2024).

Solution

A framework for placing every control

I organised controls around two questions: how often is the function used while driving, and how much should the driver be able to customise it?

What each tier represents

Reusable beyond one interface

The framework asks teams to consider frequency, configurability and the cost of menu depth when deciding where a feature should live. These are design heuristics, not calibrated predictions of driver distraction.

01How many taps to access it?
02How often is it used while driving?
03How configurable should it be?

How much should the driver be able to personalise it?

SUGGESTED PLACEMENT
TIER 1

Fixed physical controls

Used often, with no personalisation needed. Keep the control fixed and predictable.

How is this recommendation made?

Planning targets one access action for tasks used while driving. In the penalty grid, occasional use with 2–3 actions is Moderate; occasional use with 4+ or frequent use with 2+ is High. Feature names label the result; the selected inputs determine it.

Usage and configurability suggest a tier. Tap count checks the effort of reaching the function. Low effort does not require fewer taps; high effort calls for better access. “Never” means no use while driving, so that penalty does not apply. These are design suggestions, not measured safety ratings.

For occasional use with high configurability, Tier 3b describes detailed setup. A high access penalty still means the task needs easier access if performed while driving.

Implementation

Turning the framework into 707 OS

I translated the framework into an interface with fixed control locations, personal shortcuts and clear visual states, supported by a mix of digital, physical and hybrid controls.

Personal without becoming unpredicatable

The shortcut containers stay fixed, while their contents can be personalised. The upper stack links to pages, while the lower stack can also display live feature states. Shortcuts can only be remapped while the vehicle is stationary.

Keep the essentials in reach

Persistent controls stay anchored across screens, while hybrid controls combine fixed physical input with changing digital states. The climate/shortcut toggle updates the lower card without moving its position, keeping both access and feedback consistent.

A consistent design system

Geist typography, violet active states and an 8 px grid create consistency across the 1600 × 1200 prototype canvas. Final display dimensions and in-vehicle legibility would still need to be validated in a production environment.

Usability Test

Testing while the attention was divided

I tested the prototype using a driving simulator, asking participants to complete interface tasks while navigating a medium-traffic highway scenario on Asseto Corsa.

5 Participants

3 minutes familiarisation

5 tasks

Results

707 OS averaged 10.04 seconds, compared with 10.0 seconds for the Volvo V70 (2005) and 44.6 seconds for the MG Marvel R

The benchmark figures come from separate testing conditions and are included as reference points rather than a direct experimental comparison.

100/100

100/100

Awarded for Thesis

Awarded for Thesis

10.04

10.04

Average Time

Average Time


Takeaways

What I would do next + limitations

Next, I would build functional physical controls, test the system in a controlled vehicle environment and apply the model to another interface. A larger study with consistent comparison tasks and direct attention measures would test the framework more rigorously.


The current prototype cannot reproduce the full behaviour of production hardware, and Figma interaction constraints required compromises in some controls.

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