Soham Lodha

Contentful

Designing across B2B product and marketing experiences at Contentful, with work spanning blog UX, content production, and brand communication.

B2B UX · Competive Analysis · AI Workflows

Automotive UX2026

707 OS

An automotive infotainment design system focused on reducing driver distraction. Research, information hierarchy, and interaction design come together in a working Figma prototype.

Research · Interaction design · Design systems

Mobile App2025

Roja

A concept bringing learning and Google Maps routes into one experience, exploring how navigation and listening can work together throughout a journey.

Mobile UI/UX · Design Journey · Prototype

Mobile App2023

TRSC

A speculative app concept exploring the future of robot sparring, imagining how a digital interface could support a new kind of combat experience.

Mobile UI/UX · User Journey · End-to-End

My Skillset

Automotive UX/HMI

Interfaces for vehicles, where the person using it has other things to do. I design for divided attention and physical reach, thinking about what belongs on a screen, what belongs on a control you can find without looking. While keeping in mind how a system stays clear across a cluster, a head unit and everything in between.

Interfaces for vehicles, where the person using it has other things to do. I design for divided attention and physical reach.

Interfaces for vehicles, where the person using it has other things to do. I design for divided attention and physical reach, thinking about what belongs on a screen.

Product Design

End-to-end UX and UI for digital products, from research and user flows through to screens that are ready to build. I take my time with wireframes and mock-ups before jumping into design, because getting the structure right first saves rebuilding it later.

End-to-end UX and UI for digital products, from research and user flows through to screens that are ready to build. I take my time with wireframes and mock-ups before jumping into design.

End-to-end UX and UI for digital products, from research and user flows through to screens that are ready to build. I take my time with the entire process.

Design Systems

Components, guidelines and rules written down clearly, so a team can keep things consistent as the product grows. The aim is a system that still works once I have handed it over.

Web & Mobile Design

Websites and mobile apps, from layout and interaction through to prototypes. I build the sites myself in Framer and I write HTML and CSS, so I have a good sense of what will work before I draw it.

Websites and mobile apps, from layout and interaction through to prototypes. I build the sites myself in Framer and I write HTML and CSS.

Websites and mobile apps, from layout and interaction through to prototypes. I build the sites myself in Framer and I write HTML and CSS so I understand

feasibility.

Brand & Visual Design

Typography, colour, layout and identity. I usually work on this alongside the interface, so the brand and the product feel like they belong together.

AI Workflows

I perceive AI as a tool not a competitor, for research, image generation, and automating the repetitive parts of production. It helps me move faster and try more ideas.

Testimonials

Soham brought oodles of curiosity, reliability, and practical problem-solving to the role.

Bulent YusufSenior Content Marketing Manager · Contentful

Soham has proven a strong ability to lean in, learn fast, and focus on impact.

Anne KubackiContent & integrated marketing leader · Contentful

Soham demonstrated strong design skills, a proactive attitude, and excellent collaboration with cross-functional teams.

Sameer LodhaFounding Director · SL Consulting

He iterated extensively on designs through usability testing, user stories, and direct user interviews.

Priyank PhadnisCEO · Coincept Accounting